Diverge 2030
Cadillac Sponsored Studio
Overview
Diverge offers Sophisticated Innovators a dynamic and spacious luxury experience that highlights customization and discovery. Different tactile features, such as glossy and matte material finishes, are highlighted through material transitions. The juxtaposition between materials, as well as their blending, references the merge between the actual and the virtual lifestyle in the year of 2030. Hidden and layered details are expressed through pattern depth to provide thoughtful intricacy for the user within the conceptual space.
Materials within the vehicle, such as the use of technological ribbons and large material expanses, will act as the link between the actual and the virtual. The patterns in the vehicle aim to represent the customization and connection that the driver has with their vehicle. The interior seeks to embody the framework for a Reconstructed Reality that is presented upon users in the year 2030.
Cadillac Sponsored Studio.
Year: 2029
Applications/techniques used: Photoshop, Indesign, laser cutting, resin work